What is affiliate marketing, and how does it work?

Affiliate marketing is a performance-based marketing strategy that involves promoting other people’s or companies products and earning a commission for every sale made through your referral link.

Affiliate marketing is an important and lucrative business tool to increase sales and reach a wider audience. It is an excellent opportunity for individuals to earn passive income and monetize their online presence.

Types of Affiliates

The three main types of affiliates are content, product/service, and loyalty affiliates.

Content affiliates create and promote content related to a specific niche or product to attract potential customers and drive sales.

Product/service affiliates promote a particular product or service through their marketing channels to encourage purchases.

Loyalty affiliates are typically bloggers or influencers with a loyal following who promote products to their audience in exchange for a commission.

Pillars and Advantages of Affiliate Marketing

The three pillars of affiliate marketing are the merchant or advertiser, the affiliate, and the customer. The merchant provides the product, the affiliate promotes it, and the customer purchases it through the affiliate’s referral link.

One of the key advantages of affiliate marketing is that it is a cost-effective marketing strategy for businesses, as they only pay commissions for actual sales made.

For affiliates, the benefits include the potential to earn passive income, the ability to work from anywhere, and the flexibility to choose products and services to promote based on their interests and expertise.


Disadvantages and Risks of Affiliate Marketing

One of the main disadvantages of affiliate marketing is that it can be competitive and challenging to stand out among other affiliates promoting the same product or service.

Additionally, there is a risk of fraud or unethical behavior, such as affiliates using spammy or manipulative tactics to promote products, which can damage the reputation of the business and the affiliate.

However, these risks can be minimized through ethical and transparent marketing practices and by choosing reputable affiliate programs to work with.

Starting with Affiliate Marketing

If you’re interested in starting with affiliate marketing, there are several steps you can take to get started. The first step is to choose a niche or industry you’re interested in and know about. 

Next, you must research and choose an affiliate program that offers products or services in your chosen niche. Once you’ve chosen an affiliate program, you can start promoting the products or services to your audience through various channels, such as your blog, social media, or email marketing. 

Tracking your results and adjusting as needed to improve your performance is essential.

For beginners to succeed in affiliate marketing, it’s essential to understand that building a thriving affiliate business takes time, effort, and patience. Creating high-quality content that provides value to your audience and promotes affiliate products genuinely and authentically is essential. It’s also important to be transparent about your affiliate relationships and disclose them to your audience. Building and nurturing relationships with your audience and affiliate companies can also help you establish trust and credibility in the industry.

There are several reasons why you should consider joining affiliate marketing:

  1. It’s a low-cost and low-risk way to start an online business. You don’t need to create your products or services; you can begin promoting existing products to earn commissions.
  2. Affiliate marketing offers flexible work arrangements and allows you to work from anywhere worldwide.
  3. Affiliate marketing can be a lucrative and scalable business model with the right strategies and effort.

However, it’s essential to research and choose reputable affiliate programs to work with.

Joining an Affiliate Program

Joining an affiliate program is one of the most important steps to making money through affiliate marketing. Simply put, an affiliate program is a marketing program that enables you to earn a commission for promoting someone else’s product or service.

Generally, affiliate programs are offered by companies that want to promote their products or services through third-party affiliates, such as bloggers, influencers, or website owners.
To become an affiliate, you need to sign up for an affiliate program and agree to the terms and conditions set by the company. The steps to becoming an affiliate may vary depending on the program. Still, typically, you’ll need to fill out an application form, provide your contact details, and set up a payment method to receive your commissions.

There are many affiliate programs in the Philippines, but one of the most popular is InvolveAsia. InvolveAsia is a performance marketing platform that connects affiliates with advertisers in various niches, including fashion, travel, finance, and more. As an InvolveAsia affiliate, you’ll have access to a wide range of offers, real-time tracking, and commission payments regularly.


Choosing the Best Affiliate Program

Choosing the best affiliate program is crucial for affiliates to maximize their earning potential. One important factor to consider is the product or service’s relevance to your audience.

It is recommended to choose products that align with your niche and are of interest to your audience. Additionally, it’s important to consider the commission rates, payment terms, and support the affiliate program offers. Be sure to research and compare different affiliate programs to find the best fit for your needs.

Choosing the best affiliate program requires careful consideration of factors such as relevance to your audience, commission rates, and support. By researching and selecting the right program, you can increase your earning potential and achieve success in affiliate marketing.


Affiliate Networks

Affiliate networks are platforms that act as intermediaries between affiliates and merchants. They provide a wide range of products and services from which affiliates can promote and earn commissions.

Affiliate networks are marketplaces where affiliates can find products to promote, and merchants can find affiliates to promote their products. The primary function of affiliate networks is to make the affiliate marketing process more manageable, convenient, and efficient for both affiliates and merchants.

Some of the top affiliate networks include ShareASale, Commission Junction (CJ), Rakuten Marketing, Awin, and ClickBank. Each of these networks offers a wide range of products and services from which affiliates can choose, as well as advanced tools and features to help them succeed. By joining an affiliate network, affiliates gain access to a broad selection of products to promote, making it easier to find products that resonate with their audience and generate commissions.

The first step to joining an affiliate network is to sign up for an account. Typically, the process involves providing basic personal and website information, including your name, email, website URL, and payment preferences.

Once you have created your account, you can browse the available products and services to find ones that align with your website’s niche and audience. After selecting the products or services you want to promote, you can create content and marketing campaigns to drive traffic and sales.


Affiliate marketing is a powerful marketing strategy for businesses and an excellent opportunity for individuals to earn passive income online.

Businesses and individuals can benefit from this lucrative industry by understanding the types of affiliates, the pillars and advantages of affiliate marketing, and the potential risks and drawbacks.