How to Create an Affiliate Program: A Step-by-Step Guide

How to Create an Affiliate Program: A Step-by-Step Guide

Affiliate marketing has transformed how businesses promote their products and services, creating a symbiotic relationship between companies and individuals. When executed strategically, an affiliate program can be a powerful tool for driving sales, enhancing brand visibility, and fostering strong partnerships. This guide will walk you through each phase of establishing a successful affiliate program that aligns with your business goals and maximizes your online presence.

What is an Affiliate Program?

At its core, an affiliate program is a marketing arrangement between a business and its affiliates, where affiliates earn commissions for driving desired actions, such as sales, leads, or clicks. Affiliates leverage their online presence, marketing expertise, and audience reach to promote the business’ offerings, creating a mutually beneficial relationship.

Affiliate Program

How Does an Affiliate Program Work?

The mechanics of an affiliate program are relatively straightforward yet incredibly effective. Here’s a breakdown of the process:

  1. Affiliate Enrollment: Interested individuals or businesses apply to become affiliates in your program.
  2. Promotion: Affiliates utilize various marketing channels – including websites, social media, email campaigns, or content creation – to promote their products or services.
  3. Tracking and Attribution: Each affiliate is assigned a unique tracking link or code, enabling you to monitor their referrals and accurately attribute resulting actions to their efforts.
  4. Conversion and Commission: When a referred user completes a specific action (e.g., makes a purchase), the affiliate responsible for the referral earns a predetermined commission.

Should You Get Started with an Affiliate Program?

Before diving into the world of affiliate marketing, consider these crucial factors:

What is Your Business Type?

Different types of businesses can benefit from affiliate programs. E-commerce stores, SaaS companies, digital product creators, and service providers all have the potential to leverage affiliate marketing. Evaluate whether your offerings possess mass appeal and can be effectively promoted by affiliates.

What is Your Business Bandwidth?

Effectively managing an affiliate program requires resources and effort. From affiliate recruitment and onboarding to performance monitoring and commission payouts, ensure your team can handle the demands of running a successful program.

8 Steps to Create Your Affiliate Program

Set Your Goals

Initiate the process by defining clear and measurable objectives for your affiliate program. Are you aiming to boost sales, increase brand awareness, generate leads, or combine these goals? Your defined plans will shape the structure and strategies of your program.

Select a Solution to Run an Affiliate Program

Choose an affiliate program management solution that aligns with your specific requirements. Platforms such as Goaffpro, ShareASale, Refersion, and Impact Radius offer features like real-time commission tracking, detailed reporting, and seamless payment processing, streamlining the operational aspects of your program.

Select Products or Services To Incorporate into the Program

Carefully curate the products or services that will be part of your affiliate program. Consider the popularity of items, profit margins, and alignment with your affiliates’ niches to ensure a successful promotion.

Decide on Affiliate Commissions

The commission structure you offer is critical in attracting and motivating affiliates. Strike a balance between competitiveness and sustainability, ensuring your commission rates incentivize affiliates while allowing your business to thrive.

Establish Your Affiliate Program Policy and Structure

Develop a comprehensive affiliate program policy that outlines guidelines, expectations, and best practices for your affiliates. Cover promotional methods, content usage, and a code of conduct to maintain professionalism and ensure a consistent affiliate experience.

Select an Affiliate Platform

Choose an affiliate platform that best suits your business needs and aligns with your goals. Look for features such as robust tracking capabilities, advanced reporting, and integration options to optimize your program’s performance.

Prepare Your Affiliate Marketing Collaterals

Empower your affiliates with effective marketing materials, including high-quality banners, text links, product images, and other promotional content. Equipped with these resources, affiliates can seamlessly integrate them into their campaigns, enhancing their promotional efforts.

Find the Best Affiliates

Recruit affiliates who resonate with your brand values and target audience. Seek individuals or businesses with a genuine passion for your niche and a track record of successful marketing campaigns, as they are more likely to drive meaningful results.

Understanding the Costs of Running an Affiliate Program

Running an affiliate program involves various costs that contribute to its overall success. These costs include affiliate commissions, affiliate management software fees, marketing collateral production expenses, and program promotion costs. To optimize your program’s budget, carefully evaluating each cost component is essential.

How Commission Rates Affect Program Costs

Commission rates play a significant role in determining the overall cost of running an affiliate program. Higher commission rates can attract top-performing affiliates and motivate them to promote your products vigorously. However, while high commissions can drive results, they can also increase program costs. Balancing competitive commission rates with your program’s budget is crucial for sustainable growth.

Avoiding Costly Mistakes in Affiliate Program Management

Several common mistakes can escalate the costs of running an affiliate program. These include not setting clear program objectives, overpaying on commissions, neglecting performance tracking, and lacking proper fraud prevention measures. By proactively avoiding these pitfalls, you can ensure that your program remains cost-effective while delivering valuable results.

Balancing Commission Rates with Program Costs

Finding the proper equilibrium between commission rates and program costs requires careful consideration. Conduct a thorough analysis of your business margins, average order values, and desired ROI. This data-driven approach will help you strike a balance that rewards affiliates fairly while maintaining a sustainable cost structure for your program.

Best Practices for Affiliate Programs

Train and Support Your Affiliate Team

Offer comprehensive training resources to empower affiliates with product knowledge, marketing strategies, and effective promotional techniques. Providing ongoing support fosters a sense of partnership and enhances affiliate performance.

Track and Evaluate Your Performance

Regularly monitor key performance indicators (KPIs) to evaluate the effectiveness of your program. Analyze conversion rates, average order values, and the overall contribution of affiliates to your revenue. Utilize data-driven insights to refine your strategies and optimize your program for maximum results.

Check Your Competitors’ Affiliate Programs

Conduct thorough research on your competitors’ affiliate programs to gain insights into industry best practices, commission structures, and potential opportunities for differentiation. A clear understanding of the competitive landscape can guide your strategic decisions and help you stand out.

Ready to Create Your Affiliate Program?

If you’re ready to start your affiliate program, consider using dedicated affiliate program software like Goaffpro. This software can streamline your affiliate program setup, management, and tracking processes, making it easier for you and your affiliates to navigate and collaborate effectively. 

With its user-friendly interface and comprehensive features, Goaffpro is an ideal solution, especially for small businesses aiming to harness the power of affiliate marketing. By implementing the right affiliate program software, you can ensure seamless communication, accurate tracking, and efficient commission payouts, ultimately enhancing the success of your affiliate program.


The potential of an affiliate program is immense, offering a cost-effective way to expand your brand’s reach, drive sales, and establish valuable partnerships. By carefully considering your business type, setting clear goals, and meticulously following the steps outlined in this guide, you can launch an affiliate program that aligns with your objectives and cultivates a network of dedicated affiliates, propelling your business toward success. 

Embrace the world of affiliate marketing and embark on a transformative journey that has the potential to revolutionize your business’s growth trajectory. Remember, by understanding the costs of running an affiliate program and effectively managing commission rates, you can optimize your program’s efficiency and ROI, ensuring a mutually beneficial partnership with your affiliates.

Too busy to start your affiliate program setup? Let me help you , book your call HERE

20+ Instagram Marketing Tips Proven To Grow Your Business (2023)

20+ Instagram Marketing Tips Proven To Grow Your Business (2023)

How can I improve my Instagram marketing strategy? Instagram is an excellent platform to connect with customers and prospects. And if you’re looking for serious success, you could use ecommerce Instagram as an example. This article teaches you the tricks for growing Instagram followers, increasing your engagement, and even raising sales. What are the best ways to promote the Instagram campaign?

Set your goals for Instagram

How can people use Instagram? The popularity of these websites is not the reason why they are used. In the end you need to create an objective to be profitable and make your money work. I don’t see any correct answer. Maybe a company like Anthropologie uses Instagram to sell products or share products. Many retail and physical product companies also use Instagram as a platform to sell goods and services.

Setting Up Your Instagram Business Profile

I always get asked questions about Instagram. Interestingly, Instagram is also offering companies some other good reasons for converting to business profiles, such as the ability to create links on Instagram stories, shoppable Facebook posts and automatic publishing on Instagram. The benefits of changing business profiles are undisputed. Are you prepared for a change of heart? How do I create a Facebook Page?

Run an Audit on Your Instagram Account

If you have completed all these steps then it is time to conduct a thorough Instagram audit. You should be looking for information to analyze and determine whether your profile is still serving your needs. Even though you start out on Instagram, it’s important to run the audits to make sure you get on the right path. All your Instagram pictures should feel intentional, such as bios or feeds, captioning or hashtags and more.

Run giveaways on your Instagram Stories

It is a fact that everyone likes the free stuff. Make use of this opportunity and host giveaways on Instagram and gift coupons to win. For Instagram Stories I personally enjoy getting people who posted photos using symphonies to share them with their followers to see how they were viewed and then reposted their photos. This can be incredibly effective in engaging followers, collecting user content and promoting the product on social media with your friends.

How to Take a Great Photo With Your Smartphone

You may have thought: How do we get great photos with our inexpensive cameras? I don’t need to worry! The phone’s camera technology has grown in sophistication and has rivaled thousands of camera models in the world. Amazing photos aren’t limited to professionals anymore. It is possible for people to capture stunning pictures that they will enjoy using something already in their hands. How can we grow the number of followers on Instagram?

How to Take a Great Photo With Your Smartphone

You may have thought: How do we get great photos with our inexpensive cameras? I don’t need to worry! The phone’s camera technology has grown in sophistication and has rivaled thousands of camera models in the world. Amazing photos aren’t limited to professionals anymore. It is possible for people to capture stunning pictures that they will enjoy using something already in their hands. How can we grow the number of followers on Instagram?

Get customers to follow you on Instagram for a discount

How can we grow our Instagram accounts? This tip is ideal for retail buyers because they can quickly get it up and run as an Instagram account and then give them 10% off (or whatever it is). I like Instagram marketing and I like it. This can still be done using Wishpond for online businesses! Create a popup or landing page for your site to get users to give you email address.

Encourage User-Generated Content (UGC)

Instagram has been used to convert people into clients and user-generated content has proven helpful for many small business owners. How can Instagram users create marketing materials free of charge? Tell me the easiest way to get it on Instagram? You can ask your customer for pictures of you interacting with their items. Fabletics gave an amazing example. They asked Instagram users to send ‘Myfabletics’ images with #myfabletics. They uploaded Instagram photos to their website to help users see their own content.

Show Instagram Feeds on Your Website

Another useful tip for attracting Instagram users to your website is to add an Instagram feed to it. The Instagram Feed allows you to display Instagram images directly from your website. In case a visitor visits your web page it already seems to interest them. That will let them see what you have posted on Instagram to make more interest in your posts. If you’re interested in integrating Instagram feeds with Instagram feeds then use Instagram Feed Pro. It allows you to create an engaging Instagram feed in just seconds, no code is needed.

How to create an Instagram business account

If you are going into Instagram marketing you will require an Instagram Business account or Instagram Creator account. The Instagram business account can be changed to an Instagram account from the Instagram app. What do people do after registering on Instagram and adding their name and contact details? This will go into detail later on. How can a person verify Instagram accounts and posts? This procedure is explained below.

Use Instagram hashtags

Hashtags are an important part of Instagram marketing and are not only used for the social networks, but for Instagram as well. If you add a text after # in a picture caption on Instagram, you can make it clickable in any subject. The following hashtags will be displayed to the user if they clicked on the hashtag on Instagram. The most important thing for Instagram users is to use the Instagram hashtag that they want. It allows them to have a stream of material even though they are not following a particular Instagram account.

Run Instagram Ads to a landing page or product page

The easiest way to generate revenue on Instagram is to create ads of your items that link to your online store. Send an image with description in the caption. Lastly, you must convince people that you want something. Adding special offers or discounts to your advertising will maximize the sales potential. Giving people reasons to act now rather than later will improve conversions.

How Often to Post on Instagram Stories

In contrast to the regular Instagram posts, Instagram will not penalise you if you upload too many Instagram posts and that is primarily the ephemerality of the Instagram stories. The Instagram stories will be available to everyone in their feed only for a few days or forever a day. But Instagram Story is certainly affected by Instagram algorithm. Just posting frequency seems to affect people who see your Instagram story.

Build a complete Instagram marketing strategy

Instagram is a indispensable social network for marketers and e-commerce companies. Use Instagram to boost sales, increase the customer experience. Embrace Instagram by diving into all the possibilities of the app and interacting frequently. You might also be surprised to see the results quickly. Illustration by Eugene Mellosad.

Run Instagram Ads to your contest

Most people can run an effective Instagram contest. However, for the best chance to get the most results from your contest you need to invest in Instagram Ads to make it more effective. This can guarantee your contest will get lots more visitors. Please give some details. Instagram Ads shares Facebook Ads, an extremely powerful tool that lets you target a target audience based on what Facebook knows about them such as demographics, interests.

Post at the Right Time

How should Instagram be re-engaged? The next tip on Instagram marketing will be useful. Since Instagram has its newest posts on top, old posts can easily be lost. Depending on your target audience, you might be able to post something that you’d like them to read. You can post when you use Instagram most often between 9 a.m. and 11 p.m. For more engagement wait until Instagram gets full.

Building an Instagram Content Strategy

While Instagram feeds are important nowadays, you should not ignore them! A new app is available that will enable Instagram users to post four different types. Here is the basic segment for both. You can currently only use pictures for landscape, portraits and square format. Each format requires different aspect ratios.

Set up an Instagram shop

You can also embed an Instagram Shopping link into your profile. A business could create an Instagram store which includes product detail pages, collections and transaction support. Plus, product tags and stickers allow users to click a product in a posting or article for further information and go to the website to buy that product. If you have set up your own Instagram store, then you may use an e-commerce feature, such as:

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Introduce Your Brand Through Instagram Stories Highlights

We’ll talk more about Instagram stories later on, but we would be amiss mentioning Instagram Highlights when introducing potential customers to your company. Instagram Stories Highlight is an animated film that can easily be seen on your Instagram page. What are creative ways of presenting yourself, showing products or selling the products you sell? The best method is to organize Instagram highlights together by different categories, events and topic so your audience will be quick to find content which will interest them specifically. I’m talking anthropology.

Tips for Making Great Instagram Video Posts

Tell me the best way for Instagram to share videos? Choose a stunning cover picture: in an increasingly scarce world, it can become quite hard for your audience to engage with your videos (particularly those long ones). It’s a good idea that you should choose the best cover image. So much of your time must go into looking for the best cover photo for your video to be published on YouTube. A video that takes a whole lot more time is wasted!

Use Instagram Reels

Instagram’s biggest 2020 announcement was its upcoming Reels. Reel videos can be ten or 60 seconds in horizontal format. You could upload this photo to your Instagram account to get them displayed in your Explore pages. Reels give you brand new exposure to a target audience who has never followed you before. The more interesting your videos, the better your Instagram profile gets. The following are some ways to increase your followers on Instagram.

How to Drive Results with Instagram Carousel Posts

Since carousels were launched in 2014 businesses across all ages have embraced the new carousel trend. How can we use carousels to promote our businesses? 2. Launch a product line: Sharing a photo of a product in an email or website is a wonderful tool in driving traffic. Ideally, this would involve adding photos or video clips in carousel posts.

How to Add Filters and Edit Photos

Have a picture that is really nice and looks amazing? Maybe that’ll depend in part on editing. Editing photographs can take several minutes. Using the included Instagram filters, editing images is simple. Follow these tips, and you’re certain that this photo of the lunches looks like the most delicious food in the world. First, you’ll have to get the most beautiful photos from the list below. It’s not possible to improve photos that have bad compositions or bad lighting. Consider the use of another application for editing photos. Facetune 2 is a free editing app that provides graphical editing and allows for adjustments of color saturation and brightness.

Use Instagram Live to Tease New Products and/or Services

Many businesses feel hesitant using the Instagram platform at all. It’s quite a scary prospect to go live on Instagram. Instagram Stories allow users to post videos in a pre-recorded format, but no “backtake” is allowed in Instagram Live. Instagram Live offers enormous value for your business. The feature can become an incredible way to increase your business growth and reach new customers. This is the reason we see the growing trend in marketing and product development.

Upload your photo and choose a filter

When a user uploads their edited photograph to Instagram, the image will be cropped in squares. The width can be changed using two arrows on the upper left. At that point, you could use Instagram filters as well, but not in a crazy way. Each Instagram filter is different and varies significantly in photo style.

Engage with your followers on Instagram Live

Instagram Live can be used for promoting content with fewer people and has a huge fanbase. This will help you interact with your followers more personally. Your Live broadcast is available in several formats and will include questions & answers, products launches, and influencer takeovers. Make sure that your broadcast is publicly announced in advance on Instagram if possible.

How to Post to Your Instagram Story

Instagram gives you three different ways of sharing an Instagram photo. Clicking your picture on the left hand side of the page opens a new page. Your camera defaults to Normal. The thunderbolt icon controls the flashing and the icon switches from front to back view. Instagram recently released a new filter to the app (like Snapchat).

Why Your Business Needs an Instagram Influencer Marketing Strategy

Influencer marketing can be done using Facebook, Instagram. It is one of the best performing social networks and has a 3.11% average engagement ratio. Influencer marketing on Instagram can be extremely effective if it helps eliminate traditional advertising barriers. Influencers recommend products on their networks as authentic recommendations.

Instagram analytics tools

Instagram marketing is a easy to monitor tool. Luckily, Instagram provides a number of analytics tools that will help track your performance. This data can be accessed by using Instagram as part of a Facebook account. For more information about your stats, visit your profile and click the graph icon on the left sidebar. In your Instagram Insights you can view a range of metrics for your audience such as:

How to Add Instagram Story Highlights

Instagram Stories Highlights consists of Instagram stories maintained after their limit of 24 hours on Instagram. Then click through the circle below the photo. Story Highlights provide a great opportunity to highlight your most exciting story to people. They can also be posted temporarily on the website of your followers. They provide also an attractive way to promote products, service promotions, and more because your Highlights may contain references from other websites. Instagram stories can also serve as menus.

Why Instagram is a marketing strategy?

Since its creation Instagram has become an important advertising platform to grow its visibility. The Instagram website is extremely visually appealing and a good way for marketers to showcase cool, innovative, intriguing and beautiful services and products.

What are the 4 main marketing strategies?

What is a 4P Marketing Strategy? Market mix. The four Ps include products, pricing, the place and promotion. They represent examples of a marketing mix or combination of tools used by marketers for the purpose of marketing. The four PSs first appeared informally in 1960 by e.

What is the $1.80 Instagram strategy?

A $1.80 strategy is used to get more users to share your posts. Please leave a comment for 9 posts and 10 different hashtag posts daily. Dollar 80 is the easiest way to manage an Instagram.

How do I market my small business on Instagram?

Small business Instagram advertising strategies and tactics. Create a successful account. … Share quality material. … Use the hash tag. … Make the distance more visible. … Let me know what’s right for you? … Tell me not. …… Follow Influencer. … Instagram Marketing Strategies for Small businesses are not immediate, but are worth it.

What is the best way to market yourself on Instagram?

How do I promote a Facebook account on Instagram? Improve content development. ‘… Share your Instagram content across different platforms. … Focus on people-centred material. … Try hashtag-based products. ” ” ” Label the company name or the location where it will be used. . Uploaded Instagram content online.

How can Instagram be used for marketing?

Create an Instagram account and use photos, online videos or a hashtag for marketing. Advertising on Facebook or Instagram. You may also use its sales function.

How do you market on Instagram for free?

Make content for Instagram marketing. Publish helpful articles. … Post attractive images. … Posting in time. ‘. Send a question in this post. … Make a unique caption. … Keep using #tags in your code:

Does Instagram marketing really work?

Research shows that Instagram marketing can directly generate sales and lead generation from a user’s perspective. Nearly 1% of consumers buy on Instagram. Almost 1 billion users use the Instagram shopping site every day.

Is marketing on Instagram free?

Yes, Instagram is a costly medium for people to promote themselves and get money from their influencer networks. We do not focus here on paid advertisements for Instagram. You are free to market your business online via

How do I promote my business on Instagram?

I’ve never been able to advertise on Instagram before. Make your profile an online company account. You need to create a company page for advertising on Instagram. … Pick photos or videos to advertise on your website. … Make an offer. … Make a public announcement.

How can I make good Instagram marketing?

How can people make Instagram more effective? Improve the image on Instagram. Creating an Instagram content plan. Use the hashtag. Publish an Instagram Story. Make your Instagram Story a highlight. Install Instagram shops. Create an Instagram competition for your blog. Adapt to Instagram automatically.

How can I get noticed on Instagram fast?

This guide is intended to give you an idea of how to improve your social media presence. Choose attractive aesthetic. … Discover the niche you want. … You should be able to capture your thoughts and feelings in an effective voice if necessary. … Keep a smart hashtag. … Post when needed. … Get active and have fun. I’m in. … Follow a Linkedin profile to share some of your favorite photos. … See your competition.

How can I improve my Instagram strategy?

How does Instagram grow? Utilize Instagram Reels! Not just an Instagram release. I have to wait to find out more! post often. Concentrate on the best account for your niche. Get to know your audience. Get in touch. Find appropriate hashtag. Make a good caption. Write an informative, comprehensive bio.

How to do well on Instagram 2022?

How do Instagrams get bigger? in 2024. Utilize different types of material. … Post when you need it. … Post regularly! … Find influencers for your business. … Check out how you engage. … Write powerful captions. . Please include the ‘Hashtag’ field.

How can I do good marketing on Instagram?

Create a Instagram Marketing Plan. Create a personal Instagram goal. Find out what audiences you’re targeting with the Instagram app. Do competition analyses. Create editorial calendars. Create a cohesive Instagram profile. Increasing followers on Instagram.

How do I market my Instagram in 2022?

How do I create an Instagram campaign with high-quality images? Improve Instagram’s image and website. How to develop a social network? Use Instagram hashtags #hello_emails_email. Share your photos on your instagram page. Make Instagram Stories highlighters. Create your own Instagram shop. Start a Facebook Contest.

How do I make my Instagram business successful?

On these pages: “. Tell me the purpose of utilizing Instagram. Improve my profile. Look for your artistic qualities. Please keep posting. Use the hashtag to attract new audience. Make contact. Test the contents of different media. Analyze your findings.

How do small businesses grow Instagram?

Instagram. Best Practices For Entrepreneurship. Create an Instagram profile. … Make it personal and not sellable. … Become a friend. … Grow your audience by organic means – do not purchase. “. You can use the hashtag to boost visibility. … Using the Instagram Carousel you can hit a new user. … Post periodically.

Is Instagram worth it for small business?

Instagram allows companies to communicate with clients easily. Engaging your audience through Twitter is one goal that most businesses are looking at. Instagram allows users to engage their friends daily with comments.

How can I make my business grow faster on Instagram?

How should we get more Instagram followers? Post content that people can enjoy. Found on the blog. ” There is nothing more interesting than a hashtag. — Get people. — Post frequently. —. You must act quickly. –… Organize contests. —… Get Instagram shoutouts. —… Make a scheduled post. —.

How can social media be used for Instagram marketing?

Create your personal profile on Instagram. Use images, live footage and hashtags to market your business online. Advertising on Instagram ads is an effective way of promoting a brand’s products.

What is an example of a Instagram strategy?

Instagram marketing includes: Content Organic: Photos, videos, carousell posts and videos. Paid content. Influencer advertising.

How do you make a good Instagram strategy?

How should Instagram marketers plan their campaigns in 2021? Optimize your Instagram profile and optimize your bio. Get the most accurate information by tag. Create a beautiful Instagram feed based around your brand image. Create a clever caption. Aim for a specific audience.

How to Make Money Online With Canva Affiliate Program

How to Make Money Online With Canva Affiliate Program

There are many ways to make money online. Some of them require you to invest a lot of time and money in order to start earning. Others require you to spend a little time, but will yield a huge profit in the end. There are also those that can be started for free. The following article will give you an overview of this last type of program.

Canva Affiliate Program

If you have never heard of Canva before, it is a company that specializes in graphic design tools. It has been around since 2013 and now has over 60 million monthly users. This means that there are millions of people who use Canva every day. If you are interested in making money online, then you should definitely check out Canva.

The Canva Affiliate Program allows you to make money by referring others to the website. This is done by giving them your affiliate link. They will click on your link and you will get paid a commission if they buy something. This process is called affiliate marketing. The more people you refer to the website, the more money you will earn.

How to Get Started

To get started with the Canva Affiliate Program, all you need to do is sign up. You will then get a unique affiliate link. This link will allow other people to visit the website and click on your link. If they buy something, you will get paid a commission. This is how you make money from the Canva Affiliate Program.

You can choose to work as an individual or a team. If you are working alone, you can promote the website through blogs, forums, social media sites, etc. You can also create websites that will advertise the site. This is a great way to get traffic to the website and increase your sales.

As you can see, the Canva Affiliate Program is one of the best ways to make money online.



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