SEO Career for Moms

SEO Career for Moms

Are you thinking about what type of jobs that you can start as a work at home mom? It should be base on your current skills. But, if you want to explore what’s on the market, SEO is an option. Yesterday, I had the opportunity to share about SEO Career for Moms in FHMOms Community. Check the webinar session HERE . If you wish to receive a copy of the presentation, please get in touch with me at jane@janemaghanoy.com. Listed below are the questions raised during the webinar. I hope that this will help you kick-start your SEO Career journey.


Keyword Research

#1 How to come up with blog topics in a specific niche using keyword research ?

Begin with this simple process. Start with the SEED or ROOT Keyword for that specific niche. For example, you want the niche on Public Speaking.

  1. Go to Google Trends , input the seed keyword and set the target location.

2. Take the top keywords from Google Trend and load it in Google Keyword Planner.

3. Choose keywords with high volume, medium or  low competition. Load it in ubersuggest.com . Check the keyword ranking probability.  If it has at least 60% that can be a good indicator.

4.  For the content idea, check quora.com and input the selected keyword. You can find a list of questions regarding that keyword.

#2  Which is better in choosing the right keyword? Higher Competition Low Search Volume or Higher   Search Volume Low Competition

Higher Search Volume, Low Competition is better

#3 Is SEO required for content marketing?


 Yes. SEO refers to the process of optimizing a website to help generate traffic. It focused on the needs and requirements of the search engine. Content Marketing is all about creating and distributing content to the human audience. SEO and content marketing should be in tandem.

Meta Description


# 1 How To Create Good Meta Description

Please check these resources: NeilPatel.com and SearchEngineWatch.com.

Website Audit

#1 Do you need backend access on website audit?

It depends on the scope of the report you will provide. But it works even without backend access.


# 2 Tools For SEO Audit

  • Website Auditor
  • ScreamingFrog
  • Alexa
  • Semrush
  • Google Search Console
  • Google Analytics

# 3 Guidelines for SEO Audit


My reference are coming from SEO experts and companies like Neil Patel, Kaiser Sage, Sean Si, Moz, SEMRush and Search Engine Watch.

General Question

# 1 Would SEO be alright for someone who has very little home-based experience or totally has no experience?

Yes. There are some SEO tasks which you can explore on like Blog Comment, Forum Post, Guest Blogging, Resource Link Building, and Broken Link Building. You don’t need to be techy to perform these tasks. What it requires is your ability to follow instructions. At the same time, marketing experience is not required to learn SEO.

Yes, SEO can be overwhelming but don't let it stop you from learning about SEO. Start with a simple task, perform hands-on experience and get started with an SEO Career.

Why Do You Want to Work From Home

Why Do You Want to Work From Home

Giving up the corporate the life and choose to become a work from home mom is not an easy decision. No fixed income, no benefits yet I overlooked that because of my BIG WHY. Yes, for every decision, the big why always comes along. So, why do I want to work from home?

I work from home because I want to spend quantity time with my family. Quantity time is always equal to quality time. During my corporate life, I woke up 4 am, stuck in traffic and arrived late in the evening and all I see is my son who is asleep.

All those years, I realized that I live my life according to the urgency and not on my priorities.  I missed some milestone of my son’s life. I missed the experience to be near with my parents while raising my children.

Time..

Memories..

I missed my mom so much. The last time I spent with her was when she was sick. She was sick for around  3 to 4 months and got to spend it with her for a month within that time frame. My longest time with her was when the time when her health was deteriorating. Until one day, she can no longer talk and was in comatose for two days.

During that day, my father asked me to immediately come home.  He told me that when he informed my mom that I will be going home, her breathing becomes faster.

June 29,2015, that was the longest travel time in my whole life. I arrived at our home (in the province) around 11:05 PM. I saw my mom lying on the bed, so thin, so pale, the white portion of her eyes surface and with faster breathing. I hugged her, hold her hand but no tears at all, and said, “Ma, gising ka na, andito na ang paborito mong anak.” There was no response, not even a single movement except for her fast breathing. I continued to hug her, talked to her hoping that she will at least respond, but no response.

Finally. I let go and told her, “Ma, if you want to go, it’s okay now, you can leave. If pagod ka na talaga, you can go, we will be okay.” No response but her fast breathing.  A few minutes passed by, we were shocked, she opened her eyes, raised her hand. My father reached out for her hand, my sister who is also beside her, take a step back . I was not able to move and I saw saliva coming out and her last breath  fading.

Time with my family is very important to me. I no longer want to give what is left from me, but what is the best of me. I no longer want to live life according to urgencies but of priority.  The best investment that I can make today is spending quantity time with my family. This is what a home-based career offers me, the freedom to choose my time according to my priority.

How about you? Why do you want to work from home? I would love to hear your story as well!

How To Avoid Work From Home Scams

How To Avoid Work From Home Scams

The approval of work from home bill, also known as Telecommuting Act gives more interest to Filipinos on how to start working from home. There is an average of 1k to 10k google searches for “work from home”, “work from home jobs”, 1k to 10k, and “online jobs”, 10k to 100k. Work from home opportunities pops up! You get excited and ended shelling out money to invest. Sometimes you work for a month and ended up not paid. These are common experience a newbie like you may get into. As such, learn how to avoid work from home scams!


Common Signs of Work from Home Scams

Here are some of the red flags that you have to take note of:

  • They asked you for a fee. You should never pay money.
  • Using your personal account to execute a transaction in behalf of the client. The most popular of it is renting your Facebook account in exchange of cash or free laptops. Here’s an article from Buzzfeednews.com, check it HERE.
  • They make these big promises for an easy task and you get a big amount of money.
  • Chat or video interview scams. During the interview, you are asked to provide sensitive information like bank accounts. Once you will give the information, the scammer will misuse this info for some fraudulent activities.

Basic investigation to find out if it is a scam or not:

Analyze the situation. Did they approach you? What are they promising? Too good to be true?

Search the company in Google. Go through the pages if there are links that show if it is a scam or legit.


Check the company name using some tools like www.bbb.org or www.glassdoor.com. These sites provide information company reviews and latest scam information.

Check the company website.

Find out who is behind the website. How long has the website been active? Check whois.com; it displays activation date and registrants name.
Do they have contact info on the website? Do they have links to social media? Are there social media activities updated? If there is none, that should give you a hint whether it worth trusting or not.

Getting excited and eager to get your first online job is great but don’t let emotions fall you into it. Be aware of risky opportunities. Use your common sense. Do your research and trust your gut.

SEO Jobs Work At Home Moms Can Get Started Easily

SEO Jobs Work At Home Moms Can Get Started Easily

Learning SEO ( Search Engine Optimization) can be hard, confusing and overwhelming but there is no reason  you cannot learn  if you really take into your heart to learn anything you want to know.

"If you love to read, you can learn anything you really want to know.- Zig Ziglar".

Yes, it can be overwhelming but the good news is you can make it one step at a time, one job at time.

I started doing SEO jobs way back Y2009 but I really don't understand the whole picture of doing the task but as I was exposed more on the job, I learned that it was part of an SEO campaign strategies.

Here's a list of SEO jobs work at home moms can get started easily :

1.Forum Posting / Management

The first SEO job was for me to register and participate in Forums.The objective of the task was to  join in the forum conversation , build conversation and finally get a signature link, just like the image below.

paid forum poosting

 

2. Social Bookmark  Creation

The task was to register on social bookmark accounts and then post a short description about the website. Example of social bookmarking sites are reddit.com and sumbleupon.com. Mind you, I was able to get an hourly rate of $7.78/hour for that social bookmark publishing work.

 

forum posting

 

Easy jobs, right? Unfortunately, these are old SEO strategies but some are still using it. Visit Upwork.com, enter those keywords and you might encounter these type of job.

Learning SEO is fun and I never stop learning even at this point while writing this post 🙂  .  Reading alone is not enough, I ensure to implement what I learned and I really invest on it. I invest on setting up my websites for case studies and I invest my time in learning more about SEO. Truly, it is worth investing as I was able to get higher rates  and different type of SEO jobs.

Here's other SEO jobs :

3. Keyword Research & Analysis

4. Link Building

5. Website Audit

6. Competition Analysis

7. Content Audit

 

blog outreaching

 

outreach

SEO Job Type

 

 

SEO Job Type

keyword research

 

Indeed SEO can be overwhelming but the best thing you can actually get started with a few and simple tasks.

If you want to explore more about these opportunities, on June 30, 2018, I will be sharing primarily about Keyword Research and Analysis and Link Building ( Guest Post, Resource Link Building and Broken Link Building) as your ticket to starting an SEO Career.

Invest on Yourself, Invest for an SEO Training, Register HERE.

 

How To Become A Virtual Assistant Part 4

How To Earn As A VA Part 4

WHERE TO FIND DIRECT CLIENTS

Finding a direct client is one of the most exciting and at the same time something that will challenge you as a Virtual Assistant. This is because you have to do everything on your own, and in return, you will get to receive a higher payment since there would be no third-party website to do the work deal for you. You might be wondering now, where can I possibly find a direct client.

1.  Referrals

You may ask your friends or people that you previously knew if they know someone who is currently looking for a helping hand online. You never know, maybe a common friend is what you are ideally looking for as an online client.

2. Free Job Platforms

There are job marketplaces that will not get any centavo from you as they offer a different business model.  The most popular platform is www.onlinejobs.ph. It's a platform for Filipino applicants only and the clients pays the platform by subscription so they can get access to database of applicants. Here's one thing to remember, getting direct client has the risk of not getting paid but you just have to take precautionary measures to prevent of not getting paid.

3. Social Media Networks 

    Joining Facebook, Linkedin groups and Forums are other ways to acquire direct client. There are job threads posted on sites that you can get accessed to.

4. Online Marketing Strategy 

    Implementing online marketing strategies like SEO, Social Media Marketing  and Advertisements can also be helpful when generating leads for your virtual assistance services.

COVER LETTER PREPARATION

At times, online freelancers fail to land a job because they come up with “undesirable” cover letter. It is either the client finds the message too boastful or too dull. So how are you going to do it?

Keep it short. There is no need for you to say a lot of unnecessary things just for you to look knowledgeable or worthy of the job. Just keep it formal short, and simple.

Next thing to note is that keep your tone formal. Yes, I understand that you would like to look cheerful and positive through writing. But there is a line that separate professionalism and the personality of being cheerful. So, keep it professional by being formal in tone.

Introduce yourself, be direct to the point by stating your objective in writing, give a brief yet informative details about your field of expertise, and say thank you. That’s it! No more, no less.

PORTFOLIO PREPARATION

If you do not have your website to hold your entire portfolio, an online file box will do to organize your portfolio. You may make use of Dropbox or Google Drive or any other online file storage. The key here is to make your files organized. For example, come up with a specific folder that contains all the spreadsheets that you had, another table for letters, and another table for other clerical jobs you have done in the past. Rename the files correctly so that the client can quickly go over your data and see the quality of your work.

Just note that in doing this, the files that you are going to include are those that you have rights over and not those that belong to the previous companies you’ve worked for if there are any. Organize your files, create a share link, and send it to the client and showcase what you got.

Ready to become a Virtual Assistant?  Go, explore and enjoy the journey of becoming a virtual assistant.